Industry News

In today's globalized market, traceability codes assigning a unique ID to each product are becoming an essential safeguard for imported goods. This technology not only enhances brand reputation but also provides consumers with a more transparent and secure shopping experience.

In the dairy industry, product packaging is not only a barrier to protect its contents but also a vital medium for carrying production information, traceability codes, and brand image. Dairy packaging materials are diverse, primarily including paper-plastic composite films (such as Tetra Paks, gable-top cartons), aluminum-plastic composite films (like milk powder bags, cup lids), and plastic composite films (e.g., Bag-in-Box packages, shrink sleeve labels). These packages are typically composed of 2 to 7 layers of materials with different functions, each crucial for ensuring product quality and safety. Therefore, how to apply clear, durable, and safe markings on these multi-layered composite packages has long been a significant challenge for the industry.

In today's consumer market, counterfeit and shoddy products emerge in an endless stream, seriously damaging consumers' rights and interests as well as brands' reputations. To effectively combat fake goods, anti-counterfeiting codes have emerged as a crucial tool for protecting genuine products.

Digital regulation in the Russian market is advancing at an unprecedented pace. Starting from March 2026, Russia's "Honest Sign" (Честный знак) system will officially cover four new product categories: household chemicals, cosmetics, soft drinks, and electronic products, marking the full coverage of mainstream consumer sectors by this national-level traceability system. This expansion is regarded as a key milestone in Russia's construction of a digital market supervision system, expected to affect the circulation of over 80% of daily consumer goods. To seize market opportunities, exporters to Russia must first overcome the compliance barriers of the "Honest Sign."

Laser holographic labels are a type of special label produced using laser technology, possessing unique visual effects and anti-counterfeiting features. They create intricate patterns, text, or images on specific materials through laser beam etching, forming distinctive optical effects that display different colors and pattern changes from various angles.

The CCD vision laser marking machine enhances the precision, efficiency, and automation level of industrial marking by integrating visual positioning with laser marking technology. This system uses an industrial camera to capture images of products and automatically locates processing positions through image recognition algorithms, achieving a technological breakthrough in high-precision marking without the need for precision fixtures.

Anti-counterfeiting and traceability—essentially information tracing—rely on critical markers such as QR codes, barcodes, and RFID tags.

As living standards continue to rise, consumers increasingly favor branded products when making purchases. However, once a brand gains popularity, some may attempt to imitate it or exploit its reputation for profit.

For enterprises, in addition to continuously improving product quality, product anti-counterfeiting is also crucial. Nowadays, counterfeit products are hard to prevent. How can consumers intuitively distinguish between genuine and counterfeit products? Anti-counterfeiting labels are the mediums that can help enterprises achieve anti-counterfeiting functions. There are many types of anti-counterfeiting labels, so which material is the right one for your product?